“WHO REALLY CARES?” is our hard hitting campaign for BCAM 2024. A provocative digital and social campaign designed to raise awareness about the devastating impact of MBC. By using a seemingly apathetic question, the campaign aims to jolt the audience out of complacency and force them to confront the lack of attention this critical issue receives.
The unexpected use of a seemingly dismissive question disarms the audience, allowing them to be more receptive to the gravity of the situation. It serves as a call to action. Implicit in the question is the answer: We all should care!
Read about the reason’s why you should care in the daily blog’s over BCAM 2024 below…
The backache began in January 2023… October 1, 2024 – Ceirios Davies
The backache began in January 2023: I went to my GP and red flagged that I had had breast cancer (due to METUPUK infographics I knew of the warning signs), but I wasn’t referred for a scan. It was treated… read more
The infographic on the red flag signs for metastatic breast cancer is a brilliant resource… October 2, 2024 – Nicky Goldthorpe
Jo Taylor’s infographic on the red flag signs for metastatic breast cancer is a brilliant resource and one that should be shared… read more
Soon after my diagnosis with metastatic breast cancer age 33, someone tried to explain… October 3, 2024 – Kit Dzeryn
Sadly our Kit @Diamondtrees11 died on Monday 7th May 2023 We will miss her voice as she wasn’t scared of speaking out… read more
I was just 39 years old, a mother of three young girls… October 6, 2024 – Helen Crawford
I was just 39 years old, a mother of three young girls, facing a life expectancy of two to three years post metastatic (secondary) breast cancer diagnosis. read more
I think I’m officially a long-term metastatic breast cancer survivor… October 9, 2024 – Sarah Marshall
I think I’m officially a long-term metastatic breast cancer survivor. I mean I have just passed five years since diagnosis and when I looked up the average it was 3-5 years… read more
I contacted METUPUK when I was diagnosed as a primary patient in 2018… October 10, 2024 – Lisa Ford
I contacted METUPUK when I was diagnosed as a primary patient in 2018. Even though my mum died of Metastatic… read more
Asha died in March 2024. She wrote this blog, explaining the problems that she experienced trying to access a drug… October 10, 2024 – Asha Umrawsingh
There are many reasons why patients fall outside of treatment line guidance, but often it is because of an earlier treatment… read more
Do you remember what you were wearing on 1 December 2019? Probably not. I do… October 12, 2024 – Carole Pollard
METUPUK patient advocate Carole describes her experience of whole brain radiation for suspected leptomeningeal disease… read more
Treatement lines and herceptin for HER2+ metastatic breast cancer
October 13, 2024 – Jo Taylor
Any patient with metastatic breast cancer (MBC) will be familiar with the concept of ‘treatment lines’. Unlike primary breast cancer, where you undergo chemotherapy for a fixed time… read more
October 14, 2024 – Madeleine Meynell
According to Cancer Research UK, approximately one in five of all new female breast cancer cases are under the age 50… read more
In our recent Metastatic May campaign, the theme was ‘The Cost of Living’
October 15, 2024 – Madeleine Meynell
According to Cancer Research UK, approximately one in five of all new female breast cancer cases are under the age 50… read more
Accessing clinical trials is a minefield…
October 16, 2024 – Helen Thomas
Accessing clinical trials is a minefield: firstly, you need to find a trial that you are eligible for, which can include factors such as your cancer sub-type, the receptors you carry or don’t carry… read more
Having just completed screening for a clinical trial I must initiate this discussion…
October 17, 2024 – Helen Crawford
Having just completed screening for a clinical trial I must initiate this discussion. Trials offer treatments not otherwise available… read more
“It shouldn’t be this hard”. That was a comment on my Twitter thread…
October 18, 2024 – Kit Dzeryn
Clinical trials are essential for testing new treatments for metastatic breast cancer (MBC). For patients, they represent hope – the chance to get access to… read more
After living with Metastatic Breast Cancer for over 3 years…
October 20, 2024 – Sue Thomas
Stage 4 shouldn’t be a label that says “treat differently”. After living with Metastatic Breast Cancer for over 3 years, I am very familiar with the terms and definitions surrounding us… read more
The Patience and Patients of Clinical Trials…
October 21, 2024 – Kat Southwell
Clinical trials are one of those things that no one really cares about until you need to. In the UK we have a pretty impressive cancer trial landscape that’s recognised as being in the top tier in the world… read more
Data Collection for metastatic breast cancer…
October 22, 2024 – Kat Southwell
Kat wrote this blog for Metastatic May but we feel it should be shared again for Breast Cancer Awareness Month as data is a major problem and something that really needs to be addressed…. read more
DATA – Delivering Advancements Through Action
October 23, 2024 – Laura Ashurst
Imagine a metastatic (secondary) breast cancer community within the UK where everybody within it who has ever heard the words, ‘it’s incurable’, is counted and acknowledged within a simplistic…. read more
Breast Cancer is the most diagnosed of ALL cancers worldwide…
October 25, 2024 – Kirstin Spencer
Breast Cancer is the most diagnosed of ALL cancers worldwide. In the United Kingdom, Metastatic Breast Cancer is the biggest killer of working age women aged 35 –64 in England…. read more
Easter 2017, I went for a mammogram…
October 25, 2024 – Claire Redshaw
Easter 2017, I went for a mammogram as my GP had referred me by the 2-week rule to have investigation work on a fatty mass I had felt. This was like a small, cooked chicken fillet with a dimple… read more
October 27, 2024 – Sue Thomas
As many of you know, our beautiful Welsh dragon, Tassia Haines sadly died in March 2024. Tass touched thousands of lives across the globe, with her informed, honest… read more
Life has a way of throwing curveballs when you least expect it…
October 28, 2024 – Phil Southwell
Standing by her side. Life has a way of throwing curveballs when you least expect it. For us, it came in the form of three words that changed everything… read more
I remember the 22nd April 2021 very clearly…
October 28, 2024 – Sue Thomas
Non dying quick enough for Personal Independence Payment (PIP). I remember the 22nd April 2021 very clearly, it was the day after I had been diagnosed… read more
I’m a 51 year old NHS nurse and 18 months ago I was told i had MBC…
October 29, 2024 – Kelly Hughes
Be confident that you know your body: I am a 51-year-old NHS nurse and 18 months ago was told that I had metastatic breast cancer spreading to my spine, lungs, hip and… read more
October 30, 2024 – Madeleine Meynell
I was diagnosed with primary breast cancer in 2015, and it all felt like a terrible mistake. I was 43, in my final year of an optometry degree and already had a job lined up… read more
And look out around the UK – we have some specially targeted digital boards in bus shelters and impactful high-traffic roadside locations across the major cities in the UK including London, Bristol, Cardiff, Swansea, Birmingham, Nottingham, Manchester, Liverpool, Leeds, Newcastle, Edinburgh, Glasgow, and Belfast.
