The Darker Side of Pink

A touring exhibition by METUPUK

The Darker Side of Pink

Fact:

Every day, 31 women lose their lives to metastatic breast cancer.

‘The Darker Side of Pink’ is a physical interactive mobile experience that helps create awareness of Metastatic Breast Cancer, the biggest cancer killer of women under the age of 50 in the UK.

It features 31 transparent figures – one for each woman who dies every day from Metastatic or secondary breast cancer – each with an individual QR code that plays a video from breast cancer patients who have lived and living with this death sentence.

Our mission:

Campaigning for awareness, and to push policy to change for the better.

METUPUK is the ONLY patient advocacy group in the UK. It is a self funded charity focusing on Metastatic Breast Cancer. MBC is the somewhat invisible side of cancer, especially as it is the biggest killer of women under the age of fifty here in the UK.

The volunteer-led organisation works to promote the issues affecting those with secondary and/or metastatic breast cancer, with a particular focus on working to improve outcomes for those living with MBC and tackling the backlog of care for patients.

We ultimately work towards the day when MBC will be cured.

Find out more

Raise awareness of MBC:

Campaigning for awareness, equal priority for funding, research and innovation.

Give metastatic (secondary) breast cancer patients a chance to live and don’t write us off. We can be #BusyLivingWithMets, even those on The Darker Side of Pink.

Tag METUPUK into your tweet, Instagram, Facebook share.

Find out how you can help

Spreading awareness throughout the UK:

To help push policy to change for the better.

Our figures will be displayed in various locations around the UK from galleries, to public libraries and shopping centres to help promote the issues affecting those with secondary and/or metastatic breast cancer.

If you would like to discuss the opportunity to display our campaign figures in your venue, please do get in touch. Get in touch.

Hear 31 real women’s stories

The women of the exhibition

Listen to our 31 women discuss MBC, and what it means to be on the darker side of pink.

  • Showing now

    Liverpool

    Liverpool Central Library

    17 Nov 2025 – 12 Dec 2025

  • Coming soon

    More locations coming 2026

    Watch this space

    To be announced

  • Finished

    Newcastle

    Newcastle City Library

    30 Sep 2025 – 16 Nov 2025

  • Finished

    Oxford

    Westgate Library

    3 Mar 2025 – 31 Mar 2025

  • Finished

    Reading

    University of Reading Library

    14 Feb 2025 – 3 Mar 2025

  • Finished

    Brighton

    Jubilee Library

    9 Dec 2024 – 5 Jan 2025

  • Finished

    Northallerton

    Centres for Digital Innovation

    17 May 2024 – 2 Aug 2024

  • Finished

    London

    Business Design Centre

    19 Jul 2023 – 31 Aug 2023

  • Finished

    Rochester

    Rochester Cathedral

    4 May 2023 – 10 Jul 2023

  • Finished

    London

    Palace of Westminster (UK Parliament)

    24 Mar 2023 – 31 Mar 2023

  • Finished

    Hull

    St Stephens & Hull Truck Theatre

    3 Mar 2023 – 23 Mar 2023

  • Finished

    Halifax

    Central Library

    6 Feb 2023 – 2 Mar 2023

  • Finished

    Edinburgh

    Gyle Shopping Centre

    4 Jan 2023 – 5 Feb 2023

  • Finished

    Glasgow

    Mitchell Library

    26 Nov 2022 – 4 Jan 2023

  • Finished

    Tunbridge Wells

    The Amelia

    21 Oct 2022 – 25 Nov 2022

  • Finished

    Cambridge

    Grand Arcade

    7 Oct 2022 – 21 Oct 2022

  • Finished

    Peterborough

    Queensgate Centre

    5 Sep 2022 – 6 Oct 2022

  • Finished

    Doncaster

    Danum Art Gallery

    1 Aug 2022 – 2 Sep 2022

  • Finished

    Manchester

    Central Library

    18 Jun 2022 – 1 Aug 2022

  • Finished

    Sheffield

    Winter Gardens

    8 Jun 2022 – 17 Jun 2022

  • Finished

    Manchester

    The Corn Exchange

    15 Oct 2021 – 19 May 2022

  • Finished

    Manchester

    Bonded Warehouse

    10 Oct 2021 – 15 Oct 2021

Give us a chance to live and don’t write us off

We can be #BusyLivingWithMets, even those of us on the darker side of pink. Tag METUPUK into your post, share the figures, and help us push policy to change for the better.